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It's a new shop that opened up in the past few weeks.
Apparently the owners took over the shop from a friend who wasn't able to operate the store anymore. It used to be Sweet Bliss Cupcakery.
There was a nice selection of cupcakes to choose from -- nothing too innovative, but enough to give the customer a few choices.
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Competing with Granny Mac's is their problem though.
My task was picking out two cupcakes to eat. I settled on a strawberry cupcake and an oreo cupcake.